For those in the know or not in the know, there is a new trend started by Ms. Jasmeen Kaur:
Jasmeen Kaur, a Delhi-based entrepreneur, has unexpectedly found herself in the limelight after her casual comment during an Instagram live session turned into a social media sensation. Running her boutique for 18 years, Kaur expressed her surprise at the rapid fame her words garnered. Her signature line, “So beautiful, so elegant, just looking like a WOW,” has been endorsed by celebrities like Deepika Padukone and Ranveer Singh, and even transformed into a song by popular YouTuber-musician Yashraj Mukhate.
Ms. Sanya Malhotra joined the trend on this song:
Reflecting on her newfound fame, Kaur acknowledges the impact of social media on her life. Even Nick Jonas, husband of Priyanka Chopra, has acknowledged her line. Kaur, who has been doing Instagram lives for three years, is now enjoying the attention and fame that has come her way, describing the sudden boost as a welcome change after years of hard work.
However, Kaur admits that stepping out has become challenging as she attracts attention from people recognizing her as the “WOW wali didi” or similar references to her viral phrase. Despite the newfound celebrity status, she continues to run her boutique independently and is grateful for the collaboration requests flooding in from around the world. Kaur humorously expresses her intention to continue doing Instagram lives, hoping that another spontaneous phrase might capture the internet’s fascination.

Ranveer Singh encouraged another woman to post this viral meme increasing the reach for Ms. Jasmeen Kaur, the origin of “just looking like a wow’.

Nick Jonas jumped on the trend. He is her biggest supporter and we love this marriage to bits. I am so glad that PC married whom she loved. She stated she was underpaid for several projects and had a tough time in Indian cinema. I love this saree on her. All her sarees looked amazing on that trip but enough of that later. This one is about PC “just looking like a wow” from her husband.