In the dynamic world of Bollywood, Alia Bhatt and her sister Shaheen Bhatt have ventured beyond the silver screen, establishing their own production house, Eternal Sunshine Productions. Their mission? To bring forth narratives that resonate, spark conversations, and connect with a diverse audience. In a synergistic move, they have joined forces with the All Living Things Environmental Film Festival (ALT EFF), gearing up to make waves on a global scale.

Alia Bhatt, the charismatic Bollywood sensation, and her sister Shaheen Bhatt have expanded their footprint in the entertainment industry by establishing Eternal Sunshine Productions. This power duo aims to curate stories that not only entertain but also provoke thoughts and inspire change. Their recent collaboration with the All Living Things Environmental Film Festival (ALT EFF) amplifies this commitment.

ALT EFF, a cinematic celebration set to unfold in over 20 cities across India, has its sights set on screening films from 50 different countries. The festival’s core mission is to reach diverse audiences, instigating dialogue and fostering awareness about pressing environmental challenges that require collective attention.

Expressing her enthusiasm about this collaboration, Alia Bhatt shares, “It is such an honor to be associated with All Living Things Environmental Film Festival 2023. Cinema is not just a form of entertainment; it’s a powerful tool for sparking an important conversation, and the festival is a great amalgamation of the same.”

Eternal Sunshine Productions, as Alia emphasizes, is dedicated to crafting narratives that evoke thoughtful reflections or instigate change. The festival’s focus on powerful storytelling while maintaining environmental consciousness aligns seamlessly with the ethos of Eternal Sunshine Productions.

“As a young production company, this will be an instrumental learning and an important step towards fulfilling this vision,” adds Alia, highlighting the significance of supporting a festival that shares their commitment to meaningful storytelling and environmental consciousness.

The collaboration between Eternal Sunshine Productions and ALT EFF promises to be a dynamic force, a union that will not only amplify the festival’s message but also extend its reach. As Alia and Shaheen Bhatt step into the realm of film production, their association with ALT EFF signifies a significant stride towards promoting socially conscious cinema and driving positive change.

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