In an exclusive podcast episode of “New Heights with Jason and Travis Kelce,” the dynamic football duo unveiled a surprising revelation – their jerseys have claimed the No. 1 and No. 2 spots in U.K. sales charts. The brothers were quick to credit the unexpected success to none other than the incredible women in their lives.
Travis, whose jersey sales have seen a phenomenal rise, jokingly attributed it to his girlfriend, pop sensation Taylor Swift. The duo pondered if the U.K. was populated by “Swifties” and playfully considered the possibility that fans might be buying Jason’s jersey accidentally, assuming he was associated with Swift due to their shared last name.
The banter continued as Jason gave a nod to Taylor Swift, acknowledging her role in boosting Travis’s jersey sales. However, he humorously suggested that he might only be in the second spot because some U.K. residents, not avid football fans, may be purchasing his jersey under the impression that he’s the Kelce dating Taylor Swift.
Travis didn’t miss the chance to recognize the real MVP – Jason’s wife, Kylie Kelce. According to Travis, the U.K. fans are supporting Jason because they are “Kylie Kelce fans.” The playful exchange highlights the unique dynamic between the brothers and the influential women in their lives.
The surge in Travis’s jersey sales is not a one-time phenomenon. Since going public with his relationship with Taylor Swift in September, Travis has experienced a staggering 400% spike in jersey sales nationally. A Fanatics spokesperson confirmed this surge, securing Travis a coveted spot among the top 5 selling NFL players.
The NFL, recognizing the global attention generated by Swift’s presence at Chiefs games, has embraced the unique intersection of sport and entertainment. Despite Travis initially expressing reservations about the attention, the league has described the Swift-Kelce romance as a “pop cultural moment” that has brought an “incredible amount of positivity around the sport.”
NFL commissioner Roger Goodell shared his positive sentiments, welcoming the attention and connection the couple has forged between Taylor’s fans and NFL enthusiasts. He views it as a positive development that strengthens the league’s connection with a broader audience.
Even Taylor Swift, in her TIME Person of the Year cover story, expressed newfound appreciation for football, declaring, “Football is awesome, it turns out.” The unexpected love story between Swift and Travis Kelce continues to captivate fans on both sides of the Atlantic, proving that love, jerseys, and a bit of pop culture magic can create an unforgettable touchdown.
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