Meghan Markle’s latest Instagram video has once again sent a small business into the spotlight. Chicago-based entrepreneur Ann Leachman was shocked to see the Duchess of Sussex wearing a custom sweatshirt from her shop, Club Chainstitch. The personalized design, featuring the names Archie and Lilibet, led to a sudden surge in orders, forcing Leachman to return early from maternity leave.

Forbes reports an 11,000% increase and we break that down for you here:

Club Chainstitch specializes in custom embroidery using a hand-guided technique. Unlike modern machine embroidery, this method creates a textured, vintage feel, making each design unique. The featured sweatshirt, priced at $73, allows customers to personalize it with names or symbols of their choice.

After Meghan’s video, the business saw an immediate increase in demand, with a waitlist now stretching to eight weeks. Fans have celebrated the moment, calling it another example of the Meghan Effect in action. Many small businesses have benefited from Meghan’s organic influence, and Club Chainstitch is the latest to experience the impact.

Leachman originally made the sweatshirt in 2022 with no knowledge that Meghan would wear it publicly. The sudden attention has changed the trajectory of her business overnight.

This comes as Meghan prepares to launch her Netflix series, With Love, Meghan, premiering March 4 after delays caused by the Los Angeles fires. The series will focus on lifestyle, wellness, and conscious consumerism, aligning with her ongoing support for small businesses.

The Meghan Effect remains a powerful force, showing how a single moment can transform a brand’s success. The same occurred to Valencia Key.

Meghan Markle’s influence continues to create waves for small businesses. After boosting Club Chainstitch, it’s now Valencia Key’s turn.

The jewelry brand, known for its inspiring designs and women empowerment message, has sold out after Meghan was seen wearing their pieces. The surge in demand has led to a six-week wait time, proving yet again the power of the Meghan Effect.

From fashion to accessories, Meghan’s support for women-led businesses keeps driving visibility and success. Small brands are experiencing game-changing growth, showing how authentic endorsements can shape the market.

What are your thoughts on this latest business boom? Have you ever purchased from a brand after seeing Meghan wear it?

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