Meghan Markle’s fashion choices have consistently turned small businesses into global sensations. Whether it’s jewelry, accessories, or apparel, her endorsements—often subtle and unannounced—have led to viral demand for certain brands.

Recently, three companies—Valencia Key, Club Chainstitch, and The Gold Album—have received attention after Markle was seen wearing their products. While some have already experienced massive sales surges, others are just beginning to see the potential impact of the Meghan Effect.

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1. Valencia Key: An 11,000% Sales Surge

One of the most striking examples of Meghan Markle’s fashion influence is Valencia Key, a jewelry brand that saw a staggering 11,000% increase in sales after Markle was spotted wearing their earrings.

The brand, which focuses on affordable and inspirational jewelry, became an overnight sensation as Markle’s fans rushed to purchase the same pieces. Forbes reported on the unprecedented sales spike, confirming that Markle’s endorsement has real financial impact, especially for smaller businesses.

The accessibility of Valencia Key’s price points played a key role in this success—unlike high-end luxury brands, their jewelry is within reach for a wide audience, making it easier for the Meghan Effect to take hold.

2. Club Chainstitch: A Viral Boom for Handmade Embroidery

Meghan Markle’s influence isn’t limited to jewelry. Her most recent viral moment came when she was seen wearing a custom sweatshirt from Club Chainstitch, a small, woman-owned embroidery business based in Chicago.

In an Instagram video, Markle wore a sweatshirt stitched with the names “Archie” and “Lilibet.” The response was immediate:
✅ A surge in orders
✅ An 8-week waitlist
✅ The business owner, Ann Leachman, cutting her maternity leave short to meet demand

What makes Club Chainstitch unique is its traditional embroidery method, using a hand-operated 1920s chainstitch machine rather than digital or mass-produced techniques. This ensures that every piece is one-of-a-kind, making it even more desirable to fans of Markle’s personalized and artisanal style.

3. The Gold Album: A Luxury Jewelry Piece With Charitable Ties

Unlike Valencia Key’s affordability, The Gold Album caters to a high-end audience, with jewelry priced in the thousands. Markle wore a custom heart-shaped necklace from The Gold Album in her “As Ever” rebranding announcement, drawing attention to the brand.

The necklace, which retails for $3,200, was designed in collaboration with Kelly McKee Zajfen, Markle’s close friend and an ambassador at Children’s Hospital Los Angeles. A portion of the proceeds—15% of sales—is donated to the hospital to help provide care for children.

While it is too early to tell whether The Gold Album will experience the same sales surge as Valencia Key, the publicity surrounding Markle’s necklace could lead to increased interest, particularly among consumers who prioritize luxury with a philanthropic mission.

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The Meghan Effect: What’s Next?

Whether it’s affordable jewelry, luxury accessories, or handcrafted apparel, Meghan Markle’s effortless endorsements have proven to be powerful business drivers. Some brands, like Valencia Key and Club Chainstitch, have already experienced massive surges in demand, while others, like The Gold Album, are just beginning to gain traction.

With her Netflix series “With Love, Meghan” premiering on March 4, Markle is expected to remain in the spotlight—and as history has shown, any brand she wears next could be the next big success story.