Meghan Markle’s latest social media activity has sparked a wave of scrutiny and criticism, with many questioning whether her latest vision board post is yet another calculated attempt to shift public perception. The Duchess of Sussex, who has long been accused of crafting an inauthentic narrative around her personal and professional life, recently shared a carefully curated collage featuring calligraphy-laden affirmations, pastel aesthetics, and branded elements of her rumored upcoming lifestyle brand, “As Ever.” However, instead of drawing admiration, the post has been met with widespread skepticism, with many calling it contrived, outdated, and a desperate attempt to reclaim relevance.

A significant point of contention is the apparent lack of genuine personal depth in the mood board. Unlike typical vision boards, which often contain forward-looking aspirations, Meghan’s version largely comprises past branding from her now-defunct blog, The Tig, and elements of her previous media persona. Observers were quick to note that the board’s composition felt less like a reflection of someone planning a future and more like a scrapbook of curated moments intended to shape public opinion.

Critics have further accused Meghan of using this post as a direct response to recent Royal Family engagements. Some believe her inclusion of a child’s artwork was meant as a subtle attempt to compete with Catherine, Princess of Wales, who recently shared a drawing created by one of her children. This perceived one-upmanship has fueled ongoing discourse surrounding Meghan’s alleged need to mirror or counter the actions of the Prince and Princess of Wales.

Adding to the controversy, the use of the brand name “As Ever” has raised eyebrows, as it bears a striking resemblance to As Ever Photography, an existing creative company. This has led to accusations of Meghan once again appropriating established branding without consideration for originality or intellectual property. Some have also pointed out inconsistencies in her marketing approach, as she continues to present herself as a relatable, down-to-earth figure while simultaneously curating an image of high-end exclusivity.

Furthermore, social media users have dissected elements of the board, calling out the peculiar combination of quotes, aesthetic choices, and self-referential imagery. Some find it odd that a supposed lifestyle and wellness entrepreneur would devote so much space to personal branding rather than aspirational content. Others have gone as far as to liken the collage to outdated Pinterest boards or middle school projects, reinforcing the perception that Meghan is attempting to reclaim a bygone version of herself.

This latest move aligns with a pattern seen throughout Meghan and Prince Harry’s post-royal ventures—grand announcements and media-driven teasers, often followed by underwhelming execution. From their Spotify and Netflix deals to Meghan’s failed Archetypes podcast, there is a growing perception that the Sussex brand lacks direction and sustainability.

The reaction to Meghan’s vision board is symptomatic of the broader challenge she faces: bridging the gap between personal reinvention and public skepticism. While reinvention is a natural part of any celebrity’s trajectory, Meghan’s repeated reliance on nostalgia and past branding suggests an unwillingness to truly evolve. In an era where audiences value authenticity, the Duchess’s attempts at crafting an aspirational yet relatable image continue to fall flat.

As Meghan navigates this latest chapter, the question remains—will she embrace a new, more sincere direction, or will she continue doubling down on a narrative that increasingly feels at odds with reality?

The discussion on social media surrounding Meghan Markle and Prince Harry remains highly polarized. Supporters argue that the British monarchy and media are actively trying to undermine the couple because their success outside of the royal family threatens the institution. They believe the media spreads misinformation to incite public hatred against them, fearing that Harry and Meghan’s independence proves that taxpayer funding for working royals is unnecessary. Some even compare Meghan’s trajectory to Princess Diana, suggesting that powerful forces work against individuals who become larger than the monarchy itself.

On the other hand, critics mock the idea that Meghan and Harry are a real threat to the monarchy. They question what their actual success entails, pointing out their frequent rebranding efforts and controversial public image. Some dismiss Meghan’s endeavors as performative or unoriginal, while others suggest the couple’s ongoing media presence is driven more by a need for attention than genuine achievement.

Many responses reflect deep-seated divisions, with some believing that Harry and Meghan are victims of institutional abuse, while others view them as opportunists seeking relevance. The discussion ultimately underscores the lasting impact of their departure from royal life and the ongoing media obsession with their every move.