From surprising food trends at Waitrose to massive sales surges for small businesses, Meghan Sussex continues to make waves—not only in entertainment but also in consumer behavior. Fresh off the success of her Netflix series With Love, Meghan (whose second season is already confirmed for this fall), the Duchess of Sussex has once again shown that her influence can propel brands into the spotlight almost overnight. Here’s a look at how the “Meghan Effect” is unfolding—and the three businesses she has recently catapulted to new heights.

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1. The Power of “With Love, Meghan”

When With Love, Meghan debuted on Netflix, few expected it would have such an immediate effect on what we buy and how we shop. Yet British supermarket chain Waitrose has reported extraordinary spikes in searches and sales for items seen in or inspired by the show—edible flowers, crudités, and even truffle salt (which jumped by a whopping 3,200%!). Social media is buzzing with fans posting photos of their new Le Creuset cookware in the same shades Meghan uses on-screen, further proof that viewers are eager to replicate her chic cooking style in their own kitchens.

What’s next? Season two is set to premiere this fall, and if history repeats itself, you can expect more must-have items to sell out or land on backorder the moment they appear in Meghan’s kitchen or wardrobe.

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2. The “Meghan Effect” on Small Businesses

Beyond cookware and groceries, Meghan’s personal style choices have consistently propelled small businesses into the global spotlight. Here are three brands that have already felt the ripple effects of her endorsements:

a. Valencia Key: A Jewelry Brand’s 11,000% Surge

• What Happened? Meghan wore Valencia Key’s earrings, and sales skyrocketed by an incredible 11,000%.
• Why It Matters: This brand focuses on affordable, inspirational pieces, making it easy for fans to snap up the exact earrings Meghan was spotted wearing.
• The Result: Valencia Key became an overnight sensation, with coverage in major publications like Forbes confirming that a single appearance by Meghan can mean huge financial gains for smaller, lesser-known labels.

b. Club Chainstitch: Handmade Embroidery Goes Viral

• What Happened? Meghan donned a custom sweatshirt by Club Chainstitch, featuring embroidered names of her children, “Archie” and “Lilibet.”
• Immediate Impact: Orders poured in, creating an eight-week waitlist. The brand’s owner, Ann Leachman, even cut her maternity leave short to keep up with demand.
• Why It Matters: Club Chainstitch uses a hand-operated 1920s chainstitch machine, ensuring each piece is one-of-a-kind—an artisanal touch that resonates with Meghan’s love of authenticity and personalization.

c. The Gold Album: Luxury Meets Philanthropy

• What Happened? Meghan showcased a custom heart-shaped necklace from The Gold Album, a brand known for high-end pieces that retail in the thousands.
• Charitable Angle: Co-designed by Kelly McKee Zajfen, an ambassador at Children’s Hospital Los Angeles, the necklace directs 15% of sales to support the hospital’s work.
• Looking Ahead: While it’s too soon to measure the full sales impact, Meghan’s track record suggests The Gold Album could see a significant uptick in demand—especially among fans who value a blend of luxury and social good.

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3. Why the “Meghan Effect” Resonates

The Duchess of Sussex’s appeal lies in her ability to bridge the gap between approachable and aspirational. Whether she’s cooking in a cozy sweater or stepping out in a bespoke gown, her style choices feel authentic. Fans can easily imagine themselves replicating her looks, from everyday grocery items to more elevated pieces like custom jewelry. It’s this relatability—paired with her global celebrity—that creates an immediate, measurable impact for the brands she wears or uses.

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4. Anticipating Season Two (and Future Spotlights)

With the second season of With Love, Meghan slated for release this fall, the excitement around Markle’s influence only grows. Small businesses, in particular, are paying close attention, hoping to catch her eye. And given the show’s success so far, it wouldn’t be surprising to see more new or emerging brands experience their own “Meghan Effect” moment in the coming months.

What Can We Expect?

• New recipes and entertaining ideas: If season one is any indication, viewers will see more of Meghan’s personal spin on cooking, home décor, and entertaining.
• Seasonal themes: With a fall premiere, fans are already speculating about holiday-inspired episodes, from Thanksgiving tips to Christmas décor and gift guides.
• Continued brand spotlights: From stylish athleisure to more philanthropic ventures, Meghan’s choices are likely to generate buzz—and big sales—for the brands she favors.

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Conclusion

The “Meghan Effect” shows no signs of slowing down. From Waitrose grocery aisles to handcrafted sweatshirts and philanthropic jewelry, Meghan Sussex’s influence continues to transform consumer habits. For fans, it’s an opportunity to bring a bit of her style and values into their own lives. For the small businesses and brands she features, it can be a once-in-a-lifetime boost.

As With Love, Meghan gears up for its second season, keep an eye on what pops up in her kitchen or on her wrist—chances are, it’s about to become the next big thing.