When Success Breeds Nitpicking
Meghan Markle’s debut rosé just pulled off what every wine entrepreneur dreams of: selling out in under an hour. But instead of celebrating a successful launch, critics are busy playing grammar police and URL detectives. Let’s call this what it is – classic sour grapes from people who can’t launch their own wine brands or achieve this level of business success.

The “Shocking” $119 Price Tag That Wasn’t Hidden
The biggest “scandal”? Fans were “stunned” by a $119 minimum spend. Except here’s the thing – anyone who’s ever shopped online knows you see the total price, including shipping, before you hit “buy.” The cart clearly showed three bottles for $90 plus $20 shipping. No surprises, no hidden fees, no gotcha moments.
Premium wine with premium shipping costs premium money. Revolutionary concept, apparently.
Nitpicking Minor Details While Missing the Big Picture

Critics are having a field day with truly earth-shattering issues like:
“She used ‘curated’ wrong!” – Let’s start with basics: “curated” means carefully selected and organized, often as part of a larger collection. As Ever already has raspberry spreads, apricot spreads, cookie mixes, flower sprinkles, and herbal teas. This wine was thoughtfully selected and developed to complement her existing product collection – sounds like textbook curation to most people who understand business.
“The website URLs don’t match!” – One promotional material said Wine.AsEver.com, the bottle said AsEverWine.com. Both work. Both get you to the wine. This is the kind of “error” that gets fixed in five minutes and affects exactly zero customers.
“Flower sprinkles in ice cubes look weird!” – It’s called branding, people. She’s building a lifestyle aesthetic. Those same critics probably put cucumber in their water and think they’re sophisticated.
The Garden Photo “Conspiracy”
The latest manufactured outrage? Meghan’s apricot looked “too ripe” compared to others on the tree. Because apparently, fruit ripens at exactly the same rate and picking the ripest piece first is somehow deceptive photography.
This is the level of scrutiny we’re applying to a woman posting a casual garden photo. Meanwhile, every influencer on Instagram stages their “candid” content, but somehow Meghan’s the villain for having one ripe apricot.
Success Always Has Haters
Here’s what actually happened: A celebrity launched a premium wine product, priced it appropriately for the market, marketed it clearly with transparent pricing, and sold out immediately. That’s called a successful business launch.
The critics dissecting every comma and URL? They’re not wine industry experts. They’re not entrepreneurs who’ve successfully launched their own beverage brands. They’re keyboard warriors who couldn’t sell out a lemonade stand, let alone launch a wine that disappears from shelves in under an hour.
It’s easy to critique grammar from the sidelines when you’ve never had to write marketing copy that actually moves product. It’s simple to complain about pricing when you’ve never had to calculate production costs, shipping logistics, and profit margins for a premium beverage launch.
The real story isn’t about minor website inconsistencies or grammar debates. It’s about a product that generated enough demand to sell out in under an hour, creating a waitlist of customers wanting more – something most of these critics will never achieve in their entire careers.
The Bottom Line
When your biggest “scandals” are website URL variations and vocabulary choices, you’re not dealing with scandals – you’re dealing with success that makes people look for problems that aren’t there.
Meghan’s wine sold out because people wanted to buy it, not because they were tricked into it. The pricing was transparent, the product delivered as promised, and customers got exactly what they ordered.
Everything else? Just sour grapes from people who missed out on the bottles.
The wine may have sold out, but the complaints are still flowing freely.
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