July’s inventory was approximately 6,667-8,000 bottles (which sold out in 45 minutes), giving a sales rate of 148-178 bottles per minute. This compares to August’s explosive initial rate of 1,000 bottles per minute in the first 10 minutes.

The sales analysis of Duchess Meghan’s As Ever wine reveals strong demand dynamics. August’s launch sold 10,000 bottles in 10 minutes, reflecting 1,000 bottles per minute, with inventory tripled compared to July, which sold out in 45 minutes. This strategy highlights a transition from scarcity marketing to creating a sustainable luxury brand.