The Sunday Times ran a piece today about British brand With Nothing Underneath, the London-based shirt label that has become a quiet favourite among the style set. The headline framing? That the brand is “a red-hot hit with Kate and Meghan,” with the Princess of Wales and American Vogue’s Chloe Malle presented as the twinning moment of the week.

Here is the actual timeline.

Meghan, 2024: The Duchess of Sussex wore WNU’s linen boyfriend shirt during filming of With Love, Meghan. According to the show’s Wikipedia entry, seasons one and two were filmed in late spring to early summer of 2024, with the holiday special shot shortly after. That places Meghan in the brand potentially a full year before anyone else in this story.

Kate, September 2025: The Princess of Wales wore an off-white boyfriend shirt to the Natural History Museum, followed by the brand’s coffee Jura cardigan during a visit to Northern Ireland in October.

Chloe Malle, February 10, 2026: The Vogue editorial head appeared in the fine poplin boyfriend shirt during a New York Times video interview alongside Anna Wintour.

Kate, February 12, 2026: The Princess wore the blue poplin version under a Petar Petrov blazer to Castle Hill Academy in Croydon.

The article opens by teasing the question of who matched whom. Yet it structures the entire narrative around Kate and Chloe as the parallel style moment, mentioning Meghan almost as an afterthought (“The Duchess of Sussex wore the brand’s linen boyfriend shirt in the first series of her Netflix show”). No filming dates. No acknowledgment that Meghan was arguably wearing WNU before either of them.

Instead, the piece pivots to the “Kate effect,” citing her wardrobe’s estimated £1 billion annual boost to the British fashion industry. The brand’s commercial success story is told through Kate’s patronage. The chronology is there if you look closely, but the framing buries it entirely.

This is not unusual. It is a pattern. When Kate and Meghan converge on the same brand, designer, or silhouette, the default editorial frame positions Kate as the trendsetter and Meghan as the also-ran, regardless of who got there first. The question the headline implies it will answer is precisely the one the article works hardest to avoid.