Duolingo, the language-learning app known for its engaging social media presence, has humorously crafted a narrative involving its mascot, Duo the Owl, harboring an affectionate “crush” on Dua Lipa. This playful storyline has been a recurring theme in Duolingo’s TikTok content, featuring videos where Duo expresses admiration for the singer. The culmination of this narrative occurred recently when Duolingo announced the fictional “death” of Duo, … Continue reading Dua Lipa: The Power of Digital Branding