Exhibits from his lawsuit site:

The exhibits included in both Baldoni’s amended complaint and Lively’s legal filing provide critical insights into media strategy, contractual disputes, PR manipulation, and behind-the-scenes negotiations. Below is a comprehensive breakdown of Wayfarer and Baldoni’s key legal claims and contradictions found in the exhibits.

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Defamation & False Light Invasion of Privacy Claims

Baldoni’s Claim:

• The lawsuit argues that Lively, Reynolds, and The New York Times coordinated to spread false and damaging statements about Baldoni.
• It claims that private texts and emails were selectively edited to portray Baldoni in a negative light.
• The lawsuit seeks punitive damages for reputational harm caused by these alleged false narratives.

Exhibit Analysis & Contradictions:

• Exhibit D from Lively’s complaint reveals that Baldoni’s PR team actively strategized ways to “bury” Lively’s credibility.
• Internal messages show his team planned to leak stories to media outlets to counteract potential backlash.
• This contradicts Baldoni’s claims of being an innocent victim of a smear campaign, as his own PR team was engaging in similar tactics.

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Breach of Good Faith & Fair Dealing (Contractual Violations)

Baldoni’s Claim:

• Lively allegedly overstepped her contractual boundaries, interfering in the film’s editing, marketing, and distribution.
• The lawsuit states that Wayfarer was deprived of its ability to execute its creative vision due to Lively’s involvement.
• Baldoni claims that Sony and Wayfarer had to cave to her demands to avoid additional disputes.

Exhibit Analysis & Contradictions:

• Exhibit C from Lively’s complaint contains Wayfarer’s internal marketing emails, showing that they developed the floral-themed campaign, not Lively.
• Marketing emails confirm that Wayfarer proposed “sexy floral pop-up shops” as part of their pre-premiere promotions.
• This contradicts Baldoni’s claim that Lively forced the floral theme onto the film’s marketing strategy.

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Interference with Business Relations (WME & Studio Negotiations)

Baldoni’s Claim:

• Lively and Reynolds allegedly pressured William Morris Endeavor (WME) to sever ties with Baldoni.
• The complaint argues that this interference cost Baldoni future business opportunities.
• It states that WME and other business partners distanced themselves from Wayfarer under pressure from Lively’s team.

Exhibit Analysis & Contradictions:

• No direct evidence is included in Baldoni’s exhibits showing WME confirming pressure from Lively or Reynolds.
• Baldoni’s PR strategy in Exhibit D reveals that his team was also working to undermine Lively’s career by planting industry stories about her alleged “unprofessionalism.”
• This contradicts Baldoni’s claim that only Lively’s team engaged in industry manipulation—both sides appear to have engaged in behind-the-scenes maneuvering.

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Marketing Strategy Manipulation

Baldoni’s Claim:

• Lively allegedly forced Sony to remove Baldoni’s “Film by” credit from marketing materials.
• The complaint claims she demanded final approval over promotional content and used her influence to suppress Baldoni’s role in the project.

Exhibit Analysis & Contradictions:

• Marketing documents in Exhibit C confirm that Wayfarer approved key promotional strategies before Lively got involved.
• Sony’s approval of Lively’s executive producer role means she may have had contractual authority to approve marketing materials, contradicting the claim that she was acting beyond her role.

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Retaliation & Financial Damage Claims

Baldoni’s Claim:

• The lawsuit claims that Wayfarer co-founder Steve Sarowitz pledged $100M to ruin Lively’s reputation.
• It states that Baldoni’s ability to secure future projects was severely harmed due to Lively’s allegations.

Exhibit Analysis & Contradictions:

• Exhibit D includes PR plans that discuss leaking information to reporters to discredit Lively, rather than proving financial damage to Baldoni.
• Baldoni’s crisis team explicitly strategized ways to suppress negative press while attacking Lively’s credibility.
• This contradicts the argument that Baldoni’s team was simply defending itself—they were actively retaliating against Lively.

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Key Takeaways from Exhibits

1. Wayfarer’s marketing team—not Lively—created the floral branding strategy, contradicting Baldoni’s claim that it was forced by Sony and Lively.
2. Both Lively’s and Baldoni’s teams engaged in PR manipulation, with Baldoni’s PR team strategizing to “bury” Lively’s reputation.
3. Baldoni’s amended complaint does not provide emails or contracts proving that WME severed ties due to pressure from Lively.
4. Baldoni’s claim that Lively had no authority over marketing is contradicted by evidence that Sony granted her executive producer influence.
5. Crisis PR strategy documents show that Baldoni’s team planned negative media coverage about Lively before her lawsuit was even filed.