Critics have been quick to label Meghan’s recent business endeavors as desperate and unoriginal. However, a deeper analysis suggests that her approach may be more calculated and pragmatic than it appears. In the world of entrepreneurship and personal branding, Meghan’s methods reflect a strategic pivot rather than mere attempts at relevance.
Revenue Table (Store Sales)
| Product | Units Sold | Price Per Unit | Revenue |
|---|---|---|---|
| Bleusalt T-shirt | 300 | $130 | $39,000 |
| La Ligne jeans | 500 | $250 | $125,000 |
| Ulla Johnson blue dress | 1000 | $950 | $950,000 |
| Jenni Kayne striped sweater | 1 | $395 | $395 |
| Loro Piana sweater | 1 | $1300 | $1300 |
| Total Revenue | $1,115,695 |
Commission Breakdown:
| Commission Rate | Earnings |
| 20% | $223,139 |
| 25% | $278,923.75 |
| 30% | $334,708.50 |
These figures demonstrate that Meghan Sussex’s strategy is achieving notable financial success, particularly with the Bleusalt T-shirt and La Ligne jeans selling hundreds of units in a short time.

- Fashion Influence: The article details specific financial benefits to brands featured in the show:
- Loro Piana earned $1 million in MIV from Meghan wearing their $1,325 sweater
- Zara earned $973,000 in MIV from her high-low styling approach
- Jenni Kayne earned $497,000 in MIV from her wearing their cashmere sweater
- Emilia Wickstead earned $362,000 in MIV from her ship-print midi dress
Firstly, the accusation of Meghan praising Harry for doing the “bare minimum” by posting a sky video ignores the broader context of social media marketing. Social media thrives on personal moments and authenticity. Praising a simple act, even if minor, helps present a relatable and affectionate image to her audience. This is a common tactic used by many influencers to build emotional connections with their followers.
The argument that Meghan’s online store “Shop My US/MS” is a money-grab operation fails to consider that affiliate marketing is a legitimate business model used by influencers and brands worldwide. The idea of promoting items she allegedly loves is not inherently problematic, especially when transparent. Using the initials “MS” rather than “MM” could be a branding decision aimed at creating a distinction between her personal brand and her previous roles as a public figure. She has her own show and as noted earlier, she sells out!
Regarding her fashion brand “As Ever,” which allegedly faced legal hurdles, it is not uncommon for entrepreneurs to encounter challenges when entering a competitive market. This does not necessarily indicate failure or desperation but rather an attempt to break into an industry with strong competitors. Claims about exploitation of Rwandan women making luxury bags for minimal pay, if true, warrant criticism but require thorough investigation rather than speculative attacks.
The criticism surrounding her podcast “Confessions of a Female Founder” as unoriginal overlooks the fact that hosting interviews and discussing challenges faced by female entrepreneurs is a tried-and-true formula. Her choice to collaborate with Lemonada, a reputable media company, indicates a legitimate effort to provide a platform for meaningful conversations. Many successful podcasters use similar formats, drawing from the experiences of others to enrich their content.
Moreover, suggestions that Meghan’s approach is uncreative or lazy overlook the fact that her ventures are clearly structured around modern revenue-generation strategies. From affiliate marketing to podcasting, she is utilizing popular digital business models employed by countless entrepreneurs.
Finally, speculation that Meghan may turn to cryptocurrency or Ponzi schemes is unfounded and sensationalistic. It reflects more on the bias of the critics rather than any factual basis. The continuous scrutiny she faces suggests that her detractors are determined to frame her actions in a negative light, regardless of their actual merit.
Overall, Meghan’s recent endeavors represent a shift toward pragmatic business practices aimed at carving out her own niche in the influencer economy. Whether or not her strategies will prove successful is still unknown, but they are hardly deserving of outright dismissal based on speculative and often biased criticisms.