How Meghan’s Jam Became a Global Brand Blueprint

Meghan Markle’s latest venture, As Ever, may have started with jars of homemade jam, but in her first in-depth interview on the Aspire podcast, she reveals how it’s becoming something much bigger: a values-driven, globally scaled brand rooted in authenticity and emotional storytelling.

While the public expected beauty or fashion from the Duchess of Sussex, she subverted those assumptions. “I wasn’t sitting around doing fashion every day—I was in the kitchen,” Meghan explained. From home preserves to a full-fledged consumer product line, As Ever is positioning itself as a heritage lifestyle brand with staying power, not just celebrity hype.

Where It Began: Jam, Gifts, and Word-of-Mouth
The seed for As Ever was simple: Meghan enjoyed making jam and giving it to friends as gifts. When those same friends started texting her about how much happiness it brought them, it sparked an idea. Rather than chase a luxury trend, she leaned into something personal and nostalgic.

The Netflix Pivot
Initially planned as a local startup, the brand changed course when Netflix became a partner. Instead of bootstrapping, Meghan leveraged her existing relationship with the streaming giant to co-develop both content and product. “It went from farmers’ market to global strategy,” she said, referencing how the With Love, Meghan series aligns with her brand in a content-commerce synergy.

Authenticity as Differentiator
Meghan insists that As Ever is not about chasing headlines or launching luxury-priced goods. “Nearly everything is under $20,” she noted. Her brand prioritizes accessibility and experience, blending quality with emotional warmth. “I want the customer to feel like a guest in my home.”

Entrepreneurial Integrity and Decision-Making
On the podcast, Meghan discussed turning down high-paying deals that didn’t align with her values. “It’s very easy to say no, no matter the price, if I can’t sleep well at night.” She also described how customer service, supply chain decisions, and even packaging language receive her personal attention.

Imposter Syndrome? No, Thanks.
Meghan firmly rejects the label. “My faith is greater than my fear,” she said, adding that being open to learning from her team is key. “I know what I know—but I’m excited to work with people who know more than me in other areas.”

Focus Over Fracture
The decision to pause her podcast Confessions of a Female Founder—despite high demand for another season—underscores her focus. “The only thing I want spread thin is my jam,” she quipped, choosing instead to grow As Ever and prioritize time with her children.

A Vision for Global Growth
With seasonal product drops, supply chain scaling, and global distribution underway, Meghan isn’t just selling jam—she’s building a legacy brand. “I’m not trying to meet a moment. I’m trying to build something that lasts.”

Baby Mama Dance:

Of course, the baby mama dance was discussed.

Meghan’s Baby Mama Dance

What Makes Meghan’s Aspire Interview So Stress-Free:

1. No Defensive Posturing:
   She’s not trying to “clear her name” or “clap back.” She’s focused on her business and personal values—not headlines.
2. No Royal Gossip or Drama:
   Unlike the chaos of palace briefings, leaks, or body language speculation, this is grounded in strategy, not scandal.
3. Real Business Talk:
   Meghan speaks as a founder and investor, not as a royal or celebrity. It’s about product sourcing, team dynamics, logistics—not PR warfare.
4. Warmth Without Rehearsal:
   There’s no artificial “poise” or curated performance. She’s engaged, joking about scrunchies, lunchboxes, and Oprah moments.
5. Focus on Legacy, Not Image Rehab:
   Rather than react to the past, she’s building toward the future. As Ever isn’t a rebrand—it’s a reinvention.
6. Boundary Setting as Power:
   When asked about rewriting the narrative, she simply says, “I’d ask people to tell the truth.” No dragging, just clarity.

Why This Matters

In contrast to shows like Palace Confidential or TalkTV’s endless cycles of outrage and moral panic, this interview is aspirational and emotionally grounded. It’s less about “fighting back” and more about owning space. And it’s effective because it doesn’t overreach. Meghan’s not trying to reclaim everything—just carve out her lane. A great interview!