https://archive.ph/HpQso#selection-483.0-4537.102
As if William and Kate have friends!
Just one day after the Daily Mail reported that Prince William and Kate’s circle had mocked Meghan’s As Ever brand as “As If” (claiming her Netflix deal was “dead”), the Sussexes announced a multi-year extension of their partnership with the streaming giant—directly contradicting the palace gossip.

- New First-Look Deal: Netflix confirmed an expanded agreement with Archewell Productions for film and TV projects, including integration of Meghan’s As Ever lifestyle brand.
- Upcoming Releases:
- With Love, Meghan Season 2 (premiering this month).
- A holiday special (With Love, Meghan: Holiday Celebration).
- Masaka Kids, A Rhythm Within, a documentary about Ugandan orphans.
- Meet Me at the Lake, a romantic drama adaptation still in development.
- Netflix’s Praise: Chief Content Officer Bela Bajaria highlighted the success of Harry & Meghan (Netflix’s most-watched documentary debut) and As Ever’s sold-out products.
The Mail’s August 10 article cited unnamed sources insisting the Sussexes’ Netflix deal was doomed, with claims like:
- “This deal is dead.”
- “The numbers were dismal.”
- “No appetite for anything new.”
Yet less than 24 hours later, Netflix publicly reaffirmed its commitment, announcing new projects and praising the couple’s “resonant” storytelling. It shows:
- Palace Gossip vs. Reality: The Wales’ social circle’s “As If” jab now looks out of touch, given Netflix’s tangible investment.
- Business vs. Snark: While critics recycle tired narratives, the Sussexes keep delivering content (and commerce) with global reach.
- Media Whiplash: The Mail’s “failed deal” narrative collapsed almost instantly raising questions about sourcing and bias.
The Sussexes’ Netflix renewal proves that actions speak louder than WhatsApp chatter. Whether As Ever thrives long-term remains to be seen, but for now, the “As If” mockery seems more reflective of the mockers than the mocked.